{"id":383,"date":"2011-11-29T06:03:47","date_gmt":"2011-11-29T14:03:47","guid":{"rendered":"http:\/\/wp.orangefroglogistics.com\/?p=383"},"modified":"2014-02-01T00:26:38","modified_gmt":"2014-02-01T08:26:38","slug":"42-bold-for-better-tomorrows","status":"publish","type":"post","link":"https:\/\/orangefroglogistics.com\/blog\/item\/42-bold-for-better-tomorrows","title":{"rendered":"Bold for better tomorrows"},"content":{"rendered":"

Yes, it is that time of the year AGAIN for World Aids Day. A friend of mine works at\u00a0UNAIDS<\/a>\u00a0and he is super busy this week (and other weeks too, mind you).\u00a0Sex in the city<\/a>\u00a0is happening in Paris,\u00a0Miss HIV<\/a>\u00a0is screened in New York, Cape Town celebrates with its\u00a0WAD gala concert<\/a>\u00a0and Sydney gives a\u00a0tribute to Judy Garland<\/a>. It is not like that day goes unnoticed, whether as a reminder or a new thing.<\/p>\n

World Aids Day is \u201ccelebrating\u201d yet another\u00a0anniversary<\/a>, and event planners have to dig further to express their creativity and keep the world attentive. Logistics experts and marketing gurus are expected to produce awareness shows with subtle and mindful entertainment to the masses. Tough call. Understanding the target audience, fine tuning with the best fitted brands in order to draw crowds to the event: that is what marketers and logistics managers get their hands dirty with.<\/p>\n

Planning a large scale event requires some compelling research and clear response to these basic areas: target audience, location and venue, impact strategy, accessibility and attendance, speakers, message of event, timing, and length of the event. Planners and event organisers usually measure the success of an event by its turnout, and, eventually, its popularity (in numbers: of goers and financial ones). For World Aids Day, the recipe looks alike, with a social twist and this year\u2019s new 5-year campaign announced in Cape Town last September: \u201cGetting to zero<\/a>“.<\/p>\n

To mark memories, and in this case, be a strong and educative reminder across all generations, the message must be credible, connect with the majority and communicate values. Think red, bold and cut it to clear and concise, just like the\u00a0giant pink condom<\/a>\u00a0erected on the Place de la Concorde\u2019s obelisk in Paris in 1993, or in Buenos Aires in 2005. My hat off to the darers who drew a massive media attention, and managed to feint the public authorities: beyond the controversial statement (and I do not encourage any illegal behaviour), I must say that the upstream logistics of this event proved to be exceptionally strategic and perspicacious.<\/p>\n

Speakers can add to the message too: knowing Bono\u2019s intervention is only ubiquitous\u00a0online<\/a>, other celebrities or HIV\/Aids health advocates, such as Canada\u2019s\u00a0Stephen Lewis<\/a>, help bring more exposure to the cause, and the event they get invited to. Coordinate and get the proper permits for the chosen venue, gather volunteers, sound and lighting technicians where needed: paint the town red (same idea as for the Vancouver\u00a02010 Winter Games<\/a>, different cause: universal, zero discrimination, going for gold).<\/p>\n

Fighting the virus after the fact IS (still) rocket science, fighting it before the fact is not. Spreading the word about prevention qualifies for education, and it is worth anybody\u2019s saliva. Do yourself (and the world) a favour: check\u00a0how much you know<\/a>\u00a0about it, and act smart. You know you can. Living on antiretroviral therapy is not fun: together, we can\u00a0get to zero<\/a>. I am doing my part too. And not just on the 1st<\/sup>\u00a0of December.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yes, it is that time of the year AGAIN for World Aids Day. A friend of mine works at\u00a0UNAIDS\u00a0and he is super busy this week (and other weeks too, mind you).\u00a0Sex in the city\u00a0is happening in Paris,\u00a0Miss HIV\u00a0is screened in New York, Cape Town celebrates…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[112,72,114,113,48,52,26,92,51,65,32,64,47,14,41,115],"_links":{"self":[{"href":"https:\/\/orangefroglogistics.com\/wp-json\/wp\/v2\/posts\/383"}],"collection":[{"href":"https:\/\/orangefroglogistics.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orangefroglogistics.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orangefroglogistics.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orangefroglogistics.com\/wp-json\/wp\/v2\/comments?post=383"}],"version-history":[{"count":0,"href":"https:\/\/orangefroglogistics.com\/wp-json\/wp\/v2\/posts\/383\/revisions"}],"wp:attachment":[{"href":"https:\/\/orangefroglogistics.com\/wp-json\/wp\/v2\/media?parent=383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orangefroglogistics.com\/wp-json\/wp\/v2\/categories?post=383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orangefroglogistics.com\/wp-json\/wp\/v2\/tags?post=383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}