Tag archive for strategy - page 3

The call for depth

The call for depth

Typical teenager of my generation (in France), I fell for Luc Besson’s movie The Big Blue. For the longest time, I resisted to the phenomenon until a friend dragged me to watch it at Le Grand Rex on a cold Sunday. While I had not been impressed with…

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Happy she said no

Happy she said no

While many were playing with fireworks in their funny costumes to celebrate Halloween last night, I was having a delicious 3-course chocolate dessert dinner at a friend’s chocolaterie. After three years in business, she is gearing up in a rather inspiring way, now training her staff…

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The art of shooting (right)

The art of shooting (right)

Marketers are investing more and more into social media, and so are companies. Good for them, I am sure it makes sense in their budget. So much that the not-so-honest ones get the best of lambda-consumers with multiple scams. Maybe it is related: paper flyers used to…

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Laying it out

Laying it out

We are not quite done, and the day-long meetings are swallowing the bit of energy I had rebuilt over the weekend. So I am digging, hard, and anxiously taking notes to be sure I will remember why we ended up taking this perspective rather than…

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The tundra way of things

The tundra way of things

Summer has been playing hide and seek in Vancouver, and ideas of a sunny day keep collapsing with reality. Thinking of the Great North where the sun never really sets some parts of the year, and escaping from the rain under a temporary gazebo, I got to…

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With a red bow on

With a red bow on

Google+ is out and its marketing approach is another smart example of anticipated curiosity to an (almost) already-conquered audience who might have grown tired of another well-known social media. It almost sounds like a sold-out show from the NKOTBSB tour. The “We have temporarily exceeded our capacity. Please…

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Toys we love

Toys we love

Sure, toys are to be loved: regardless of the social, cultural or economic environment one grows up in, toys, even improvised, appear throughout history. They foster the mental, physical, emotional and social development of kids. There is even a declaration around that! Funny, when I read about…

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Daring souls

Daring souls

Lately, I have encountered and witnessed more and more daring souls across our little planet. Maybe I am just more open to consider their impact on (our) everyday life. Sure, I could speak of Tunisia, Egypt, Libya, Syria or Yemen, as democracy is soaring with fearless…

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The pleasure of purging

The pleasure of purging

It happens when I move: I am packing, conscientiously and religiously, what I have accumulated since my last move. I have organised the boxes so the movers just have to pick them up, and it is easy, especially when I know where I am going,…

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A fashionable K.I.S.S.

A fashionable K.I.S.S.

Two years… It has been two years one of my clients has been “working” on a project, and it is still not resolved. Two years to choose a “simple” shirt as part of the company uniform (and identity). Here I come, and the expectations are…

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